
Asda has made a major change to its rewards scheme that has left shoppers threatening to boycott its stores.
The supermarket has confirmed that it has axed Star Products from its rewards app, which allowed shoppers to get 10% cashback on the price of selected items and save straight into their Asda Cashpot. But when logging into their app this week, Asda shoppers were greeted with the following message: “From 30th January 2025 Star Products will no longer be part of Asda Rewards.
“Don’t worry though, you can continue to earn through our other offers,” the supermarket assured – but the change has nevertheless sparked anger and disappointment among shoppers, with some even going so far as to saying they will no longer shop at Asda.
In one Facebook group the news prompted one person to say they though there was “no incentive” to continue shopping at Asda after the news of the Star Products axe was shared, while someone else agreed: “Soon not be worth having anymore.”
Get all the latest money news and budgeting tips from Chronicle Live with our free newsletter
A third person complained: “It’s near impossible get anything in your Cashpot now. I used to get a good amount but I’m lucky if get 50p or £1 these days.” and another said: “Such a shame as it really helped me out when times are tough.”
Over in another money-saving group on Facebook, customers insisted that they are “not going to Asda anymore” following news of the changes. Another member of the group fumed in the comments section: “Asda should be ashamed, will be shopping less there from now on.”
With many of the UK’s major supermarkets offering their own loyalty schemes, it can be difficult to know where the cheapest place is for your food shop. However, recent research by consumer experts at Which? found that while the likes of a Tesco Clubcard or Sainsbury’s Nectar Card do typically spell savings, the cheapest supermarket in December 2024 is one of the only retailers not to have launched a rewards offer.
Based on a random basket of 56 everyday essentials, Aldi was found to be the cheapest out of the 10 biggest supermarkets last month, costing £100.29. Lidl, meanwhile, came in a close second, with a shop of the same size found to cost £101.48 with a Lidl Plus card or slightly more without one at £101.56.
Asda was found to be the cheapest supermarket for nine out of 12 months when researchers compared the total cost of a longer shopping list of 158 goods. However, Tesco was cheaper nearly half the time after the experts began including loyalty discounts in its analysis from June 2024. See the full results here.
It comes as Asda is rumoured to be launching a new price-cut rollback campaign both in-store and online. According to reports, the chain will bring back its iconic advertising slogan “That’s Asda Price”, along with the famous pocket tap that has been associated with the supermarket since the 1990s.
An Asda spokesperson told The Grocer: “We’re focused on our own great Asda Prices not competitor comparisons. We’ve started 2025 as we mean to go on by cutting prices on thousands of products and there’s much more to come with Rollback.”
View news Source: https://www.chroniclelive.co.uk/whats-on/shopping/asda-customers-vow-stop-shopping-30895990