After her successful stint on I’m A Celebrity…Get Me Out of Here!, Coleen Rooney could be set for more TV appearances. The mum-of-four, who is married to former footballer Wayne Rooney, is reportedly at the centre of a bidding war for a new reality TV show.
It’s believed that the Rooney’s could front a Kardashian-style show in the near future and companies are “desperate” to secure any deal. Coleen, 38, and Wayne, 39, share four children – Kai, 15, Klay, 11, Kit, eight, and Cass, six. While the family has long been in the public eye, it’s thought any new series could show a brand new side to the clan.

(Image: James Gourley/ITV/REX/Shutterstock)
Speaking to The Sun, a source said: “All the top channels and streaming services are desperate to sign the family for a Kardashian-style reality show. Streamers like Netflix and Amazon Prime are all moving into non-scripted content, with celebrity-led shows like Holly Willoughby‘s Bear Hunt and the Molly-Mae: Behind It All documentary in the works.”
The insider claimed any Rooney show would have “the potential to become a global hit,” adding the couple are being sure to evaluate their options before making any decision. The source added Coleen is set on making an authentic show that will truly show her family’s values. OK! has contacted representatives of Coleen for comment.
Despite coming second to McFly’s Danny Jones in this year’s I’m A Celebrity… Get Me Out Of Here!, Coleen’s popularity has soared. An expert suggests she could soon out-earn her footballer husband, thanks to a savvy investment before heading to the Australian jungle.

(Image: Instagram)
Coleen purchased a significant number of shares in Liverpool-based sports health company Applied Nutrition, where she is an ambassador. She’s also set to launch her own line of proteins, collagen, and vitamin supplements with the firm in January.
Before jetting off to Oz, she expressed her excitement that her range would be stocked by Holland and Barrett, with more supermarkets to follow. A source close to Coleen revealed last month: “With the company now valued at a staggering £350million, Coleen stands to do incredibly well from this investment.”
After her stint on I’m A Celebrity, Coleen appeared on Good Morning Britain on December 9, where she chatted with hosts Susanna Reid and Richard Madeley about her time in camp.
She confessed: “The first week was a real struggle but then it picked up after that and it wasn’t so bad because we started eating. We got used to the rice and beans and we started frying them and doing different things to them but I don’t think I’ll ever cook rice and beans again.”
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