Shoppers in Newcastle city centre looking around the Christmas markets this Tuesday lunchtime may have noticed a new instalment next to Monument causing quite the stir.
That’s because four major UK cities, Newcastle included, have became home to the first ever ‘Magical mince pie windows’, kicking off Sainsbury’s mince pie December donation to Comic Relief.
In recognition of the Christmas table staple, every penny from each pack of by Sainsbury’s and Free from classic mince pies, sold from now until the new year, will go towards helping families experiencing food poverty.
The windows – which opened in London, Birmingham, Manchester and Newcastle yesterday – will be handing out an estimated 12,000 mince pies and warm spiced tea for free, with visitors able to make a suggested donation of £1. Newcastle’s own window is placed at The Charles Grey and will be there until 7pm today.
While picking up a mince pie and brew, visitors can donate to Comic Relief to further help Sainsbury’s on its mission to feed over five million families experiencing food poverty this winter.
Ruth Cranston, Director of Corporate Responsibility & Sustainability at Sainsbury’s said: “We know our customers love the chance to give back and this Christmas we’re making it easier than ever. Throughout December, every by Sainsbury’s and Free from classic mince pie purchased will help support those experiencing food poverty this winter.”
“Our ‘Magical mince pie windows’ offer a fun, festive way to enjoy a treat on us. This is all part of our mission to make good food accessible for everyone, and we’re thrilled to continue that work with our friends at Comic Relief.”
Samir Patel, CEO of Comic Relief added: “As the cost-of-living crisis deepens, countless families are still facing the heartbreaking reality of not being able to afford the essentials. So, to anyone able to spare a donation whilst enjoying their festive treat, thank you.”
“Your kindness and generosity not only epitomises the festive spirit of the season, but it will make a world of difference in helping Comic Relief and Sainsbury’s provide urgent, nutritious food to families who need it the most this winter.”
All customers have to do to show their support is visit a Sainsbury’s store from today until December 31, and purchase a box of mince pies. Every penny from each pack of the classic by Sainsbury’s and Free from classic mince pies sold will help Sainsbury’s contribute to the donation of over five million meals to Comic Relief.
In addition, 10 pence from every festive sandwich sold will be donated to Comic Relief. Sainsbury’s will also contribute an extra £200,000 from the profits of its popular Nourish the Nation Christmas gifts and decorations supporting Comic Relief.
Customer donations will be directed to food redistribution charity FareShare, as well as other food donation partners including The Felix Project, The Trussell Trust, City Harvest, Community Shop C.I.C and HIS Church.
View news Source: https://www.chroniclelive.co.uk/whats-on/gallery/last-chance-grab-free-mince-30506943
