TV royalty The Kardashians have reigned supreme ever since Keeping Up With The Kardashians burst onto screens in 2007, captivating audiences for 20 incredible seasons before bowing out in 2021.
But they didn’t hang up their TV crowns, they quickly revamped – new looks, fresh storylines, and a swanky new home on Hulu, securing themselves a jaw-dropping nine-figure deal to boot, reports the Mirror.
Khloé Kardashian opened up about the family’s pay-check following the launch of their eponymous series, The Kardashians, on the new platform in 2022, simply stating: “We’re all equals”. Meanwhile, momager supreme Kris Jenner coyly referenced the numerous offers on their plate before they found their perfect network match, playfully teasing: “I’m not one to kiss and tell”.
Despite the hefty nine-figure deal they secured, it’s only a slice of the Kardashian-Jenner empire, which spans fashion, fragrance, beauty, and even alcohol industries.
Back when KUWTK debuted on E! in 2007 with stars Kourtney, Kim, Kylie, Kendall, and Kris, budgets were tight, and production costs were much friendlier. Fast forward through almost two decades and nine spin-offs – and it’s safe to say life and finances for the Kardashian-Jenner clan look remarkably different, especially after their casual sub-$100 million earnings from their last dance with E! in 2020.
(Image: Express Archive)
The Kardashians wrapped up their epic run of KUWTK on E! with the final episode filmed in January 2021, closing the curtain on their show in June that year after a staggering 20 seasons that consistently captured headlines. But the Kardashian-Jenner crew that we know and love would never shrink away from the limelight – so, led by mastermind Kris Jenner, they took a brief hiatus before diving into negotiations for their next lucrative venture.
It wasn’t long before Disney emerged as their new domain, with Hulu snagging the rights for their fresh series. The ever-savvy Kris opened up about the move, not shying away from the financial aspect: “Money always matters. I think that anybody would be foolish to say that money doesn’t matter anymore”.
(Image: Hulu)
And Khloé shared with Variety: “It definitely played a factor because we give so much of our personal lives up for entertainment”.
She continued, expressing the strength of her family: “We always have our private family conversations, and we’re pretty brutal, me and my sisters, with what we will settle for or not settle for”.
And yet, the deal had to be right. “But not all money is good money. It has to be a good fit, and Hulu was just the perfect fit for us. It can’t just be for monetary gain. That doesn’t seem to work for us,” relayed Khloé.
And staying relevant in a modern world was a factor as well, after a lengthy 15-year spell with a cable network. “It sounds so old fashioned, but we are people who applaud ourselves in so many other facets of our life that we are ahead of the time. We wanted to be with someone that’s tech forward, so we’re with the times. For us to be still on cable was just not so on brand for us,” Khloé told Vanity.
She also gave credit to Kris, who is famous for being the business savvy head of the clan: “My mom deals with all the negotiating, and we let her do that because it is uncomfortable. She fights like a pit bull. She loves to do it and we let her do it”.
Dana Walden, chairperson of Walt Disney Television, acknowledged the cost of bringing the Kardashians on board, stating: “We stepped up to a great deal that they very much deserve”.
She added: “Who would you want more for your unscripted slate than the Kardashians?” and explained that their acquisition of the family’s show aligns with the company’s ethos of taking calculated risks on top talent. Dana revealed the show “has shifted towards a documentary-style format, resonating well with audiences”.
Fans can look forward to the sixth season of The Kardashians premiering on February 6 on Hulu and Disney+
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