Tesco Clubcard holders can look forward to grabbing an extra £100 worth of points under the supermarket’s newly implemented system. Named “Clubcard Challenges”, three million Tesco customers are invited to take up these challenges, uniquely personalised over a six-week period.
As put forth by Lizzie Reynolds, group membership and loyalty director at Tesco: “We are constantly looking for ways to make Clubcard work harder for our customers. With Clubcard Prices on around 8,000 products, it is saving customers up to £360 off the annual cost of their groceries.”
The game-like challenges for each shopper might include “spend £20 on our Summer barbecue range over the next six weeks” or “spend £10 on plant-based meals”. On top of this, Tesco plan to expand the Personalised Challenges to more Clubcard members, thereby fostering its drive towards enhanced personalisation and gamified promotions for each individual member.
Elaborating on the supermarket’s vision, Ms Reynolds stated that: “Personalisation is about using what we know about customers to make their experience better and our rewards more helpful and we’re very excited to see how our customers respond to Clubcard Challenges.”
Eagle Eye CEO, Tim Mason, shared his thoughts: “It’s a privilege to be working with Tesco, one of the world’s great retailers and an acknowledged leader in customer loyalty, to usher in its next stage of personalised promotions. This win underlines the power of the EagleAI solution, capable of creating and delivering millions of hyper personalised marketing messages, and our position at the forefront of personalised marketing.”, reports Birmingham Live.
EagleAI Personalised Challenges, a digital platform offering customisation of promotions designed to reward incremental behaviour, has been confirmed by Tesco today (Monday), he added.
View news Source: https://www.chroniclelive.co.uk/whats-on/shopping/tesco-clubcard-shoppers-can-earn-29079455
